Carlos Mario Rodriguez is a Creative Director based in Brooklyn/LA.

Straight out of the mystical, UFO-whispering deserts of Chihuahua, Mexico, I somehow found my way to the land of overpriced lattes—Los Angeles. My hometown was anything but quiet. It was more like a living sci-fi novel, where tales of chupacabra sightings, witchcraft, and alien visits in the neighbor’s backyard were regular topics of conversation. That chaotic blend of myth and mystery sparked my obsession with storytelling, especially stories rooted in sci-fi, mysticism, or the absolutely silly.

With globe-trotting parents who exposed me to a mix of cultures, languages, and far too many questionable airplane meals, I developed a fascination with perspectives that differ from my own. Eventually, I needed a way to process all of that wonder and weirdness—so naturally, I became a artist (despite both my parents being doctors). Since then, my work has been awarded and showcased at advertising festivals around the world.

At the core of everything, I want to tell unexpected stories, whether it’s a brutal depiction of another planet, an awkward situation, or a reminder to check under your bed for the boogeyman.