Unleash The Beat - Shazam

How does a music identifier actually work? To what extent is Shazam willing to go to deliver what it promises? We personified the product by creating 10 characters that connect with every taste, person, and genre. Making a fun, energetic, and memorable connection with the viewer.

Awards

2 One Club, 3 CLIOS, 5 ADDY’s, YDA Silver, AICP Shortlist, 1.4 Shortlist, Berlin Commercial Shortlist

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This project got posted by Breaking and Entering media and The Best Marketing Newsletter!

And… we got the founder himself and the Shazam team commenting on it.

Some fun bts…

We made a breakdown of each character’s action for consistency.

The gang.

CREDITS

ADs & CWs: Carlos Mario Rodriguez & Regina Gutierrez

Director: Regina Gutierrez

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VANS