It Was Red Bull.
For centuries, humanity's been asking How? How were the pyramids made? How did Jackson do the lean? How did hare win the race? Here's your answer. Not aliens. Not magic boots. Definitely not slow and steady. From Santa to Area 51, we've fueled the impossible, the improbable, and the downright ridiculous. We've made humans fly, made ideas fall from the sky, and kept civilizations going when logic said "nap time." Now we're claiming our credit. So when something makes zero sense, don't overthink it. Just remember: IT WAS RED BULL.
A series of out-of-home billboards in which Red Bull reclaims its credit for some of humanity’s most trivial puzzles.
CREDITS
AD: Carlos Mario Rodriguez
CW: Vanshika Lakhani